Taking and sharing photos of our members at real events is priceless. Done right, it celebrates our members and campaigns and helps spread our message.
Here are some tips for taking and sharing photos that will help you save time and get the best shots.
Think about the what, who and why of the shot
Think about what you're trying to say with the photo and what message it sends. Do you want your members to look angry, inspired, happy, active, fun, frustrated?
For example, an empty office full of union signage might not be a great look and if you're taking pictures of a lunch or morning tea event, it's best to avoid showing people chewing.
It can be useful to show where people are. If they're at a rally, include some banners and placards. If they're out the front of a building with signage, it might be good to include the sign in some shots. Context is good.
It might be great to have a photo with everyone in it, but it's also useful to give yourself some options and take some mid-sized and close-up shots too or shoot from a few angles.
Get up close and personal
Filling the frame makes the picture look active and engaging. It also helps to make an event look well attended and vibrant.
See the light
Consider where shadows and whether you're making people squint. Most of the time you'll be taking pics using existing light so move people into better light if you need to. It's worth it for better results.
Some people just have an eye for taking great photos. If there's someone available who can do it better, don't be afraid to ask them to take photos for you.
Give a little love
Lots of people are uncomfortable having their picture taken. Spending a little time talking to them about the purpose of the photo and making them feel comfortable will pay off for everyone. The more relaxed they look, the better your picture will be and the better they'll feel.
It's also important to tell people what you're taking pictures for so that they have the opportunity to opt out. We don't want to use people's images without their permission so giving them a chance to say no is important. Here's an media release form you can use if needed.